Synthetic user research for product teams
Nimquora simulates your customers as research-grade personas grounded in real survey and behavioral data — so you can pressure-test messaging, pricing, and concepts before you spend a dollar on fieldwork.
Pre-screen before real research · Calibrated against live panels · Built for PMs and researchers
When a study costs five figures and three weeks, most product decisions ship on gut feel instead.
Recruiting, scheduling, fielding, analysis. By the time the readout lands, the sprint it was meant to inform has shipped.
A single moderated study runs $15–40k with an agency. So research budget goes to the two biggest bets a year — and nothing else.
Naming, pricing tiers, onboarding copy, feature priorities — the hundred smaller calls get made in a meeting room with zero customer signal.
Personas built from real data, not vibes — interviewed, surveyed, and segmented like a live panel.
Personas are built from your survey exports, CRM segments, and analytics — each one carries real distributions of attitudes, budgets, and objections, not stereotypes.
Run a discussion guide against 20 personas in parallel. Probe, follow up, and ask the awkward pricing question you'd never squeeze into a 30-minute call.
A/B headline tests, Van Westendorp pricing studies, and concept rankings with segment-level breakdowns — results in minutes, exportable to your deck.
Every study ships with a confidence score from ongoing back-tests against live panels. When synthetic and real disagree, we tell you — and route you to fieldwork.
From question to readout in under an hour — with a clear handoff to real research for the big bets.
Upload surveys, CRM exports, or pick from segment templates. Personas inherit the real distributions in your data.
Interviews, surveys, concept tests, or pricing studies. Ask in plain English; the platform handles guides and analysis.
Act on high-confidence results immediately. For bet-the-roadmap calls, export the study brief straight to your real-panel vendor.
We back-test every persona model against live panel studies, continuously. The numbers below update with every calibration round.
“We ran 40 synthetic studies last quarter — more research than the previous two years combined. The three findings that mattered most, we re-ran with a live panel. All three held.”
— Priya Raman, Director of Product, Fieldstone Software
Join the early access program — bring one real decision you're facing, and run it as your first study.
Or email us at hello@nimquora.online